Maybe Republicans should buy media outlets rather than donate to super-PACs

This question is just being asked now? Don’t tell me that conservative rich people are smart. They’re really not. They’re the ones, after all, who have had the resources to fix the media problem we’ve had in this country for decades. From HotAir.com:

What was the secret of Barack Obama’s success in the 2012 election? Traditionally, a President who produces substandard economic growth in a first term doesn’t get a second term; in fact, it’s about the only reason an incumbent President loses, other than offering a pardon to his predecessor. One task in which Team Obama excelled was turning out low-information voters, a deliberate strategy that went all the way to the top. While Barack Obama dodged the White House press for almost all of 2012, he continually appeared in entertainment venues to broaden his appeal and get reluctant voters to come out on Election Day.

Republicans tried to counter this with massive amounts of money from outside groups intended to even out the ad war. They succeeded at that effort, but still lost the election, and ended up looking more marginalized than before. Glenn Reynolds wonders whether that money would have been better spent buying the kind of media outlets that reach the voters Obama courted — especially among single women…

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