Backlash Builds Against Gillette Over ‘Toxic Masculinity’ Campaign

By James Barrett:

Facing a declining share of the men’s razor market as new competitors like Harry’s and the Dollar Shave Club have entered the razor game, Gillette decided it was time to … risk alienating a large percentage of their potential customers with a politically charged declaration of war on the Left’s favorite bugaboo: “Toxic Masculinity.” The move has already triggered the response that any first-year marketing student could’ve predicted in today’s climate: a hashtag boycott movement by people fed up with identity politics, complete with images of people trashing their “anti-masculinity” razors.

Read more: The Daily Wire