Sainsbury’s is the second largest chain of supermarkets in the United Kingdom — and here is their amazing TV ad for Christmas based on actual events from 100 years ago. The two following videos are about the history and the making of.
Here is an excerpt from the text promo on the company’s YouTube page:
Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.
This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.