The conservative media ghetto

Here is most of James Arlandson’s recent excellent post at American Thinker (including big excerpts from Matthew Sheffield’s recent NR post which I’ve already highlighted). As I keep saying — it’s all about OUTREACH. Here’s Arlandson:

If you are tired, as I am, of the same turbo-conservatives dominating talk radio and TV and Fox News, then Matthew Sheffield has written an important piece, first at his own website he edits and then reposted at National Review Online: “The Conservative Media Echo Chamber Is Making the Right Intellectually Deaf.”

First, Sheffield explains how Trump rose to become the nominee.

Conservative activists who dislike GOP nominee Donald Trump are constantly asking themselves how their party could elect an inexperienced bomb-thrower who constantly messes up. The relatively small influence of right-wing blogs and talk radio is part of the answer. Trump-hating hosts like Mark Levin and Glenn Beck bashed Trump daily on their programs for months. Their criticism had no effect, however, because the only people tuning in were those who already agreed. (It didn’t help that their denunciations were completely hypocritical and politically motivated as well.)

The rise of Trump has been explained in various ways, and all of them together seem right to me because multifaceted explanations don’t reduce complex things to a simplistic single cause.  But one thing is clear: conservatives need to leave the self-created ghetto and mix it up in the much bigger world.

How do Fox News’s and talk radio’s audience stack up to all the rest of the media?  Conservative viewership and listenership is much, much smaller:

Conservatives have significant outposts in talk radio and Fox News but their audience size is still dwarfed by the sum total of the center-left media behemoth. The Right’s bad situation is made worse by the fact that cable news as a medium is actually in decline as many of its older audience members are dying off and not being replaced because many younger people are refusing to purchase cable- and satellite-television subscriptions. Among those who do pay for TV, younger adults aren’t watching cable news.

Conservatives have been mostly talking among themselves:

Indeed, it could be argued that the Right’s success at creating overtly conservative media infrastructure has actually made it harder for conservatives to grasp their inability to reach the casual news consumer. Because the Right now has a comparatively larger media audience than before, it is difficult for many to realize that they have been primarily talking amongst themselves as this analysis clearly shows.

Read more: American Thinker

Image credit: 360b / Shutterstock.