By Spencer P. Morrison:
Scott Adams, the creator of the popular cartoon “Dilbert,” transformed himself into a persona non grata in 2016 by exposing how Donald Trump manipulated the media by using sophisticated persuasion techniques. History proved Adams was correct and Trump won the election. As it turns out, Trump was not the bumbling blowhard of CNN’s fever dreams. He was a marketing mastermind whose words went far beyond “resonating” with ordinary Americans—they stuck. Epithets like crooked, lyin’, and low-energy were not just insults, they were silver bullets spoken by a silver tongue. Hillary, Ted, and Jeb didn’t know what hit ’em.
Two years on and Trump’s word-wizardry is as potent as ever.
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