The Right Figures Out How To Tell Stories

FederalistFrom Nicole Russell at The Federalist:

Finally someone on the Right is telling stories as good as the other guys–with real people, real problems, and conservative solutions.

“Their story, yours and mine — it’s what we all carry with us on this trip we take, and we owe it to each other to respect our stories and learn from them.” —William Carlos Williams

We thriving at the right of center do a few things right, if we don’t say so ourselves. We are great at crunching numbers, finding the bottom line, and coming up with strong solutions to problems. What we’re not so great at is making people care about the people behind all the numbers–or even showcasing that there actually are people behind the numbers and that’s why the numbers matter at all. Instead we tend to pummel audiences with charts and graphs, studies and statistics, and remain smug in the persuasiveness of our black and white reports–all while boring said audiences over such tedious information.

Finally some folks on the Right are changing this dynamic. Through a new series of web videos released today, called “Comeback,” Opportunity Lives, a news website that eschews traditional stories of conflict in favor of “discovering and highlighting real-life success stories and solutions across America” is hoping to change the political debate and influence culture not through a 150-page finance report but stories of people who have made a comeback because of our free enterprise system. This couldn’t arrive at a more crucial time.

Read more and watch at video clip at The Federalist