U.S. Distrust in Media Hits New High

For at least three decades political conservatives and the Republican Party have been crying about the bias in the old media. Listening to them on the topic is like listening to a five year-old—though that’s probably being too tough on five year olds.

Anyone reading this website is probably tired of hearing my ask this: Why do candidates continually hire the failed political consultant class when communication professionals who know how to effectively connect with a busy population work in the non-political arenas of marketing, advertising, and public relations? I’m sure there are a handful of reasons, but the predominate reason is stupidity.

So Gallup tells us Americans’ distrust of the media is at an all time high. Okay, Republicans and conservatives, what does that tell you? First, there’s hope. Second, doing an end-run around the media can reach a growing audience. Three, your hope that the lefties in the media will carry your message is now completely insane.

From Gallup:

WASHINGTON, D.C. — Americans’ distrust in the media hit a new high this year, with 60% saying they have little or no trust in the mass media to report the news fully, accurately, and fairly. Distrust is up from the past few years, when Americans were already more negative about the media than they had been in years prior to 2004.

The record distrust in the media, based on a survey conducted Sept. 6-9, 2012, also means that negativity toward the media is at an all-time high for a presidential election year. This reflects the continuation of a pattern in which negativity increases every election year compared with the year prior.

Read the report here

Image credit: quietmike.org.