This is what Larry Kudlow thinks, anyway. You already know my opinion: if Republicans don’t learn how to communicate they’ll become increasingly irrelevant due to the increasing level of ignorance on the part of the public. Note how Kudlow closes his article (see last part of excerpt):
Okay, it’s official. According to the Treasury Department, the U.S. debt jumped to $16.1 trillion in 2012 from $14.8 trillion in 2011. That’s a $1.3 trillion deficit for the last year. Remarkable. During President Obama’s first term, the federal debt rose by roughly $6 trillion.
Now, if they are bold, House Republicans will take advantage of these dismal numbers. Bold means bold spending cuts, as in cut spending like there’s no tomorrow. Bold means implementing the $1.2 trillion spending sequester. Bold means an absolute rock-solid commitment to spending cuts. A new Rasmussen survey shows that 62 percent of Americans favor across-the-board spending cuts. That includes every program of the federal government, according to the survey.
So Republicans can persuade the public about bold spending cuts. They can make it their key message and central marketing strategy. If they don’t, they risk losing the House in 2014.
But the moral of this story is that congressional Republicans must develop an effective spending-cut message. And that message should be linked to economic growth and job creation. If they do that, they will help the economy and their political futures. If they don’t, they’re going to lose the House and undermine the economy.
I think it’s that simple.