Here’s some good advice from Doris O’Brien writing at American Thinker:
To make the cut in the most crowded primary in U.S. history, Republican hopefuls must find a unique way to separate themselves from the pack by grabbing the attention of the American electorate.
It’s a daunting task, and it won’t be accomplished simply by declaring oneself the only true “conservative” on board.
…
In the upcoming GOP primaries, voters will be looking for other, more substantive reasons for their choice. If contenders hope to stay in play, they must find a way to stand out from the crowd through some combination of the following:
- Capitalizing on demonstrated leadership experience in public office or in private enterprise.
- Forcefully communicating one’s message on the campaign trail and in televised debates.
- Taking strong positions on important issues, even if it bucks the trend.
- Connecting with the voters as someone who identifies with their concerns and knows how to deal with them.
- Generating an enigmatic sense of “charisma,” or “star power.”
…
It’s a tall order. The present occupant of the White House nailed it by concentrating almost exclusively on #5.
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The only given is that this Republican primary season will be long slog, demanding discipline and patience from candidates and voters alike. It might help if we view the process as an opportunity to get better-acquainted with an impressive array of candidates, all of whom have the potential of keeping the Republican brand alive for decades to come.
Read more: American Thinker
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