Ilan Srulovic is the CEO of the Egard Watch Company — and he has just raised the profile of his company be pushing back against the leftist narrative regarding “toxic masculinity.” Here is Frank Camp at the Daily Wire:
On Tuesday, Egard Watch Company released an advertisement on YouTube in response to Gillette’s controversial ad regarding alleged “toxic masculinity.”The video features footage of men in various situations — from fighting fires to hugging their children — while the company’s founder, Ilan Srulovicz, narrates. The footage and narration are accompanied by sobering statistics relating to men.
“What is a man?” Srulovicz asks as a fireman carries a child from a burning building. “Is a man brave?” The on-screen text reads: “Men account for 93% of workplace fatalities.” The number comes from the Bureau of Labor Statistics (BLS).
“Is a man a hero? Is a man a protector? Is a man vulnerable? Is a man disposable? Is a man broken? Is a man trying?”
As each of the above questions are asked, the following statistics are shown on the screen:
Men comprise over 97% of war fatalities. (U.S. Department of Defense)
79% of all homicide victims are male. (United Nations Office on Drugs and Crime)
Nearly half of fathers without any visitation rights still financially support their children. (U.S. Census Bureau)
Men account for 80% of all suicide victims. (World Health Organization)
75% of single homeless people are men. (National Coalition for the Homeless)
“We see the good in men,” Srulovicz concludes.Although the company’s YouTube channel has only 5,500 subscribers, the video has been watched more than 766,000 times, and features a 64:1 “like” to “dislike” ratio as of publication.
The Daily Wire spoke with Ilan Srulovicz about his YouTube video, as well as Gillette’s controversial advertisement:
DW: What was your response to the Gillette commercial?
SRULOVICZ: If I’m being honest, my initial response from a visceral standpoint was a negative one. Whether it’s justified or not, I felt a little bit offended. I felt like it painted with too broad a brush. At the same time, I also understood what they were trying to say. I just don’t think it was the right way to say it.
Read more: The Daily Wire